POPULAR VOCAL ART IN UKRAINE IN THE CONTEXT OF DUBBING

Abstract

The purpose of the study is to identify the characteristics and role of Ukrainian pop singers in the process of dubbing and voice-over for films and animated films, analyzing their contribution to the development of multimedia art in Ukraine. The research methodology is based on a comprehensive approach that includes analysis and synthesis methods for studying available scientific sources and media materials. A comparative-historical method is used to trace the evolution of the process of involving pop singers in Ukrainian dubbing. The application of systemic and structural-functional approaches made it possible to consider this phenomenon as an integral part of the modern media industry. The scientific novelty of the article lies in the fact that, for the first time in Ukrainian scientific discourse, the phenomenon of involving pop singers in Ukrainian dubbing is systematically considered as a separate direction for their creative activity. Conclusions. The participation of pop singers in the dubbing of films and animated films has become an important phenomenon that expands the boundaries of creative interaction between musical art and the film industry. This collaboration is mutually beneficial, providing new opportunities for professional development and increased popularity for artists, as well as enhancing the artistic and commercial value of dubbed audiovisual products. The voices of famous performers confirm the high level of Ukrainian dubbing and contribute to its further recognition as a significant cultural phenomenon. The article describes the specifics of the vocal and acting skills used in dubbing and examines the transformation in modern conditions, when a pop singer is required not only to have vocal and technical perfection, but also the ability to convey the character of the proposed character.