CONTAMINATION OF THE SACRED AND THE TRIVIAL IN CONTEMPORARY CULTURAL PRACTICES

Abstract

The study focuses on a comprehensive analysis of the evolution of symbolic systems in the context of the interaction between the sacred and the everyday, examined through the lens of their semiotic dynamics. Particular attention is given to transformational processes that modify the structural and functional architecture of sign forms, driven by the existential challenges of post-industrial society. Emphasis is placed on the phenomenological aspects of deconstructing traditional semantic boundaries, which catalyze the processes of resacralization within the globalized cultural space. Special interest is devoted to the mechanisms of integrating the sacred into the everyday through the hybridization of mythopoetic archetypes. The study explores the contamination of the sacred and the trivial, which fosters the formation of innovative forms of sign-based and ritual representation. Objective. The article aims to determine the evolution of symbols in contemporary society through the analysis of the sacred and the everyday in cultural practices. Methodological Foundation. The research is based on an interdisciplinary approach that integrates methods of semiotic, cultural, and sociological analysis. A distinct role is played by the phenomenological method, which allows for the identification and interpretation of new forms of sacred experience manifested in artistic practices, digital culture, and contemporary social rituals. Scientific Novelty. The article expands the understanding of the dynamics of the sacred in the contemporary world, particularly in the digital era. It offers new conceptual frameworks for comprehending the processes of symbolic transformation within globalized culture. Conclusions. The research findings are aimed at identifying latent mechanisms of symbolic change across various discursive dimensions, serving as an indicator of sociocultural adaptation in the era of accelerated transformations.