OPTIMIZATION OF THE INFLUENCE OF SOCIO-CULTURAL FACTORS ON ACTIVE VALUE BEHAVIOR

Abstract

The article examines the features and significance of socio-cultural factors that influence the formation of active value behavior of an individual in modern society. The main approaches to the study of the relationship between the sociocultural environment and individual value orientations, as well as their impact on the behavioral patterns of the individual are analyzed. The emphasis is placed on the need to optimize these influences in order to develop an active position of citizens and preserve cultural and moral values in the process of socialization. The study identifies key socio-cultural factors (family, education, media, cultural traditions, public institutions) and their influence on the values and motives of active behavior of an individual. The author of the article proposes a conceptual framework for optimizing this influence, aimed at strengthening positive social attitudes and stimulating constructive interaction of the individual with society. In particular, the author considers practical mechanisms for implementing a value-based approach in educational, cultural and social activities. The author proposes to consider social activity as a means of adaptation and concludes that an individual's involvement in various forms of interaction with the social environment is an important component of the adaptation process. Through communication, exchange of opinions, and participation in joint projects, an individual integrates into society, assimilating its values and norms. This process of interaction ensures natural adaptation to new social conditions, and also contributes to the formation of skills and behaviors necessary for effective life in society. The article emphasizes that social institutions are important intermediaries between socio-cultural factors and the individual, facilitating their integration and consolidation in active value-based human behavior, which allows achieving harmonious development of both the individual and society as a whole. The results of the study can be used to improve social policy, develop public education programs, and form value orientations among young people. The proposed model of optimizing the influence of socio-cultural factors contributes to the harmonious development of the individual, increasing his or her social responsibility and readiness to actively participate in society.