INNOVATIVE APPROACHES TO ORGANIZING SOCIAL WORK AT ENTERPRISES IN FRONTLINE AREAS

Abstract

The purpose of the article is to analyze the current state of social work at enterprises in frontline areas, identify key needs of workers and their families, and develop innovative approaches to organizing social support in conditions close to the conflict zone. The authors seek to offer practical recommendations that will help enterprises ensure social protection for their employees and increase the effectiveness of their work.The research methods were based on a comprehensive approach, including the analysis of scientific publications, expert interviews, and the study of the real experience of enterprises operating in frontline areas. Qualitative analysis methods were used to identify the needs of employees and quantitatively assess the effectiveness of social initiatives.The results of the study indicate that the main needs of workers in frontline regions are psychological support, ensuring safety at the workplace, assistance in adapting to difficult living conditions, as well as material assistance for their families. It was found that traditional approaches to social work do not always meet the challenges that arise in such conditions. Therefore, innovative methods are proposed, including the creation of support centers based on enterprises, the development of psychological rehabilitation programs, as well as the active involvement of local communities and self-government bodies in the implementation of joint projects.The conclusions emphasize that social work in front-line regions should be an integrated part of the corporate strategy of enterprises. The proposed innovative approaches allow not only to improve the living conditions of employees, but also to contribute to the stability of the work of enterprises and the development of the region. Prospects for further research lie in the development of detailed instructions for enterprises, adapted to the specific challenges in each region, as well as in monitoring the long-term impact of the implemented programs on the well-being of employees and the efficiency of enterprises.